Always proofread. Do not even think about submitting an application until you have reviewed it thoroughly. Additionally, do not depend on your computer's spelling and grammar checker for proofreading.

Answer the question. Do not merely copy and paste your answers to similar essay topics from one application to another. You will be missing subtle differences between each question.

Stay within the parameters of the application. Do not exceed the word count or page limit for any part of your application.

Develop a schedule. You will present a far better application package if you write a little each day than if you are forced to compose everything at once.

Apply as early as possible. Despite the misconception about gaming the admissions process, you want to submit your completed application for review as soon as it is ready.

Write clearly and concisely. It is not overtly mentioned as a criterion, but admissions committees are weighing your ability to use business English to succinctly answer open-ended questions.

Update admissions committees appropriately. Properly inform admissions committees about new accomplishments to improve your probability of acceptance from waitlists. Our admissions consultants can advise you on how this is best handled.

Do not write in generalities. Use specific examples to support every claim you make. "I have been an effective brand manager at ABC and acquired significant marketing knowledge" is far less effective than "Over the last five years I have generated $100M+ revenue from my marketing campaigns and acquired functional knowledge in product promotion and brand management."

Do not make up accomplishments. Our consultants can help you tell your story in a compelling manner so that you are accepted to a top MBA school.